Services for Talented
Athletes/Artists & Renowned Individuals (STAR^®)

Life in the spotlight can be a double-edged sword for athletes and entertainers. Attention and publicity can do much to help showcase your talent, and the adrenaline rush from the thrill of performing at a world-class level is a compelling motivator. Yet while both the personal and financial rewards of your work can be significant, they often come at a high price to your privacy and, sometimes, your financial interests.

While many people imagine an athlete or entertainer’s life to be exciting and glamorous, they fail to realize what it really takes to achieve success and the high cost associated with staying at the top of your career.

Dealing with unorthodox scheduling, frequent and extended travel, immense demands on your personal time, unpredictable income, multiple “handlers” and lack of privacy all present enormous challenges for an athlete or entertainer in managing a career – let alone the financial responsibilities that come with it.

Competent independent financial management is the key to building and protecting your assets.

The list of celebrities whose wealth has been mismanaged, subject to poor decision-making or diminished as a result of unscrupulous handlers is a long one. One reason is that many athletes and entertainers opt for one-stop shops promoting ease in service and advice delivery that attempt to cover all aspects of your career from marketing, endorsements, career management, contracts and wealth management.

Yet wealth management alone is a complex discipline that demands focused expertise from objective experienced financial advisors adept in the nuances of wealth accumulation and preservation, taxation and risk management strategies. 

Rarely can one individual offer the objective level of experiencedfinancial guidance you seek while also negotiating your contracts, sponsorships and endorsements; handling media and promotions and other disciplines that require specialized skills. The potential for conflicts of interest increases under these conditions.

What you need is the specialized knowledge, expertise and skill set of an experienced  Family CFO.

Objectivity and accountability ensure your interests always come first.

At PFS, we developed our STAR^® (Services for Talented Athletes/Artists and Renowned Individuals) program with your unique needs and challenges in mind to help empower you to meet both your financial and lifestyle goals. Through years of experience working with high net worth individuals and families as a Family CFO, we understand the challenges wealth can bring and the need for competent and accountable guidance from a trusted advisor.

The objectivity we bring ensures that appropriate checks and balances are in place so that the financial rewards you earn through sacrifice and dedication are protected, nurtured and appropriately managed around the needs and desires of you and your family. We only answer to you, our client, and our advice is not compromised since we do not provide other services or lines of business to athletes and entertainers.

Concierge services designed to meet your unique needs.

PFScustomizes its advisory services to meet the unique needs of each athlete and entertainer. Through services including our Wealth Plan^SM, Personal CFO^SM and Balancing Act^SM programs, and our depth of experience in investment management, philanthropy, tax and related concierge services, we help athletes and entertainers focus on their careers without the anxiety of managing their wealth.

You remain the decision maker at all times while we provide proactive and objective insight, adding clarity to the complex to ensure you understand and approve all decisions. Having access to a trusted advisor or firm such as Planned Financial Services, who understand the complexity of athletes’ and entertainers’ lives, creates the security and foundation to protect and build wealth over time. And as you build wealth, new opportunities as well as new challenges will present themselves.

They say it is not just what is inside of you but what you do with that talent and drive that defines and empowers you. Building wealth successfully can actually help athletes and entertainers perform at higher levels or reach a broader audience by removing the distractions of managing day-to-day finances and bill paying, or worrying about how and how well your investments are working for you.

Define your legacy, your way

While wealth cannot buy happiness, there is no question that financial security brings with it a level of fulfillment and confidence that translates to greater accomplishment and achievement over time.

Building wealthsuccessfully can also empower you to reach an audience well beyond what your career alone might enable, adding to your sense of fulfillment and significance. For instance, many celebrities have used their substantial wealth to endorse or further the work of philanthropic, charitable and political causes of great importance to them. Others have found their voice as advocates for global issues including world hunger, alternative energy or cures for cancer and AIDS. At PFS, we’re experienced in helping individuals and families from all walks of life to shape their legacies, their way.

PFShelps athletes, entertainers and other celebrities to reach more than their financial goals. We help you to achieve your life goals because managing wealth should be about your life, your money, your way.

Be strong, be confident, and always believe in you. That is how great dreams, happiness and great wealth are achieved.