Happy Holidays, Clients and Friends!
Where does the time go? I seem to be asking myself that question more and more frequently these days—every time I think of my daughters—now grown and embarking on lives of their own; each time Paulette and I celebrate another wedding anniversary; each December when I turn yet another year older; and each time our firm reaches another milestone. And in 2019—Planned Financial Services will hit a big one! Next year will mark our 25th anniversary helping families and businesses like yours pursue their desired Return on Life®, and nothing could be more rewarding for the experienced team we continue to build and grow. In fact, we recently welcomed two new team members, Client Liaison and Compliance Specialist, Ashley Benton-Cooper, and Wealth Advisor, Amy Valentine. You can read more about Ashley and Amy below under “News.”
Another newsworthy item I want to direct your attention to is our recent certification from the Centre for Fiduciary Excellence, LLC (CEFEX). As noted below, this is a hallmark accomplishment for 401(k) Prosperity® since certification is only granted by CEFEX to firms that demonstrate adherence to fiduciary best practices.
We also want to make sure you and your guests “save the date” for our upcoming, complimentary Cybersecurity and Identity Theft Protection Seminar on January 16, 2019 at 6:30 pm where we will share cybersecurity best practices to help you safeguard your digital and online presence, from social media accounts to online banking and more. We’ll also provide tips and strategies for protecting your smartphones, so be sure to bring your mobile phone with you. Our goal is to ensure you and your guests leave with the information you need to better protect your identity, digital footprint and devices from the growing number of cybersecurity threats we’re all exposed to on an increasingly regular basis. More details are provided below, including the location.
Finally, be sure to read our Market & Economic Update to learn more about our thoughts on trade and the financial markets.
What’s in It for You?
At-a-glance guide to your 4th Quarter 2018 Frank Talk newsletter:
- 401(k) Prosperity® Earns CEFEX Fiduciary Excellence Certification
- Frank Fantozzi chosen as a 2018 Medical Mutual Pillar Award for Community Service Honoree
- PFS Awarded Weatherhead 100 for 7th Time
- PFS Welcomes Two New Team Member
- Upcoming Cybersecurity and Identity Theft Protection Seminar
- Smart Business Northeast Ohio Family Business Conference Recap
- Market & Economic Update
401(k) Prosperity® Earns CEFEX Fiduciary Excellence Certification
401(k) Prosperity®, the retirement plan division of Planned Financial Services is honored to announce our certification from the Centre for Fiduciary Excellence, LLC (CEFEX). This certification is only granted by CEFEX to firms that demonstrate adherence to fiduciary best practices. It is a hallmark accomplishment for 401(k) Prosperity® as it signifies conformity to a recognized global standard of fiduciary excellence.
401(k) Prosperity® was subject to a rigorous, multi-month audit and certification process guided by the “Prudent Practices® for Investment Advisors”, an industry-recognized handbook that is grounded in law, regulation and professional best practices. Use of the CEFEX Mark indicates that a firm’s established practices are aligned with investors’ interests and worthy of trust and confidence.
401(k) Prosperity® is certified for retirement plan services including 401(k)/profit sharing and cash balance plans as an Investment Advisor Representative within the LPL RPCP program. 401(k) Prosperity’s certification is registered and can be viewed at www.cefex.org. CEFEX certification standards are substantiated by legislation, case law and regulatory opinion letters from the Employee Retirement Income Security Act (ERISA), the Investment Advisers Act of 1940, the Uniform Prudent Investor Act (UPIA), the Uniform Prudent Management of Institutional Funds Act (UPMIFA) and the Uniform Management of Public Employee Retirement Systems Act (UMPERSA) in the U.S. A full copy of the standard can be downloaded from CEFEX at www.cefex.org and a summary can be viewed by clicking on 401(k) Prosperity’s online CEFEX certificate.
Frank Fantozzi Honored as Nonprofit Board Executive of the Year
Frank Fantozzi was chosen as a Medical Mutual Northeast Ohio 2018 Pillar Award for Community Service honoree in the category: Our Lady of the Wayside Nonprofit Board Executives of the Year Award, based on his work as a board member and Co-Chair of the Fundraising Committee for Northeast Ohio’s not-for-profit, LifeAct®. The Our Lady of the Wayside Nonprofit Board Executives of the Year Award honors contributions by for-profit business executives who serve on nonprofit boards. Seventy nominations were received for the Medical Mutual Northeast Ohio 2018 Pillar Award for Community Service; 20 honorees were selected overall, with 4 honorees chosen in the Our Lady of the Wayside Nonprofit Board Executives of the Year Award category.
LifeAct’s mission is to prevent suicide by teaching young people to recognize the warning signs of depression and suicidal behavior by providing students in schools throughout Northeast Ohio with the tools and resources required to get the professional help that they need and seek for themselves and others. Frank has played an integral role in developing and implementing the organization’s formal growth strategy which is focused on identifying new donor channels and donor types and leveraging existing donors.
Frank was formally honored at the Pillar Awards Ceremony the evening of December 6, 2018 at the LaCentre Conference & Banquet Facility in Westlake, Ohio. Planned Financial Services, Medical Mutual and LifeAct® are separate entities.
PFS Awarded Weatherhead 100 for 7th Time
Planned Financial Services was named a Weatherhead 100 Upstart company for the seventh time by the Weatherhead School of Management, Case Western Reserve University. Established in 1988, The Weatherhead 100 awards are the premier celebration of Northeast Ohio’s spirit of entrepreneurship and the companies leading the way in Northeast Ohio. Each year, the organization recognizes an elite group of companies who are the best example of leadership, growth and success in our region. Companies that make the list are recognized for their percent of revenue growth over the past five years. PFS was honored among its peers at a special black-tie event marking the 31st Annual Weatherhead 100 awards ceremony on November 29th at the Hilton Cleveland Downtown.
The Weatherhead 100, awarded to PFS in 2007, 2008, 2009, 2011, 2016, 2017 and 2018, is based on sales growth, employment of 15 or fewer employees, and/or companies with less than $1 million in net sales. Planned Financial Services and Weatherhead School of Management, Case Western Reserve University are separate entities.
PFS Welcomes Two New Team Members
Ashley Benton-Cooper Joins PFS Team as Client Liaison and Compliance Specialist
Ashley joined your Planned Financial Services team in September as a client liaison and compliance specialist, bringing a keen understanding of the unique challenges affluent families and business owners face as they seek to protect and grow their wealth. Ashley earned her Bachelor of Science in Accounting (BSA) and Bachelor of Business Administration (BBA) in Finance from the University of Akron in Akron, Ohio. She holds her Life, Health and Variable Annuity Insurance licenses and is long-term care certified.
Wealth Advisor, Amy Valentine, CFA®, Joins the PFS Team
Planned Financial Services welcomed Amy Valentine to the team in November. Amy is a CFA® charterholder and a Wealth Advisor with more than 14 years of experience in financial planning, portfolio management, manager due-diligence, investment research, and financial analysis. Prior to joining Planned Financial Services, Amy served the needs of a broad range of clients at financial institutions, including Ameriprise Financial, Charles Schwab Investment Management, and Citibank, as well as the family office for the Ratner, Miller and Shafran families. Amy earned a Master of Business Administration with a concentration in banking & finance from Case Western Reserve University in Cleveland, Ohio, and a bachelor’s degree in Economics from National Taiwan University. Amy served as a board member for the CFA Society of Cleveland from 2010 to 2011.
Save the Date!
DETER, DETECT & DEFEND - Cybersecurity and Identity Theft Protection Seminar
PFS will host a Cybersecurity and Identity Theft Protection Seminar on January 16, 2019 from 6:30 - 8:00 pm at the Corporate College East in Warrensville Heights, Ohio. You and your guests are invited to join us to learn ways you can better protect your personal information and devices to combat growing threats to your personal data, accounts and identity.
How likely are you to become a victim? Many people are surprised to learn that Americans are significantly more likely to become victims of identity theft than anyone else. In fact, over 791 million identities were stolen in the U.S. in 2016. France, in second place, was far behind with 85 million identities stolen, according to Symantec. Additional data indicates that:
- 143 million Americans faced an increased risk of identity theft after a major Equifax hack stole millions of Social Security Numbers, birthdays, addresses, and even some drivers license numbers. (Source: The Motley Fool)
- Those with an active social media presence have a 30% higher risk of becoming fraud victims due to increased exposure. (Source: Javelin Strategy and Research)
- Social media such as Facebook, Instagram, and Snapchat face a 46% higher risk of account takeover and fraud than those not active on social networks. (Source: Javelin Strategy and Research)
- Despite the verified increase in data protection it provides, 75% of consumers fail to use a virtual private network (VPN) to protect their WiFi connections. (Source: Symantec)
- 87% of mobile users report engaging in high-risk activity via public Wi-Fi such as accessing corporate email and conducting online banking via mobile phones and laptop devices. (Source: Symantec)
By attending the seminar, you’ll learn how to detect, deter and defend against identity theft, cyber-crimes, online fraud and scams, including:
- How to secure your mobile devices
- Ways to guard against common vulnerabilities
- How to protect your Social Security number
- How to back-up important data
- What not to carry in your wallet, and more
Plan to join us!
January 16, 2019
6:30 pm – 8:00 pm
Corporate College East
4400 Richmond Road, Room 238
Warrensville Heights, Ohio 44128
- Registration/Networking: 6:30 pm – 7:00 pm (Light Refreshments, pastries, fruit, nuts, coffee, tea)
- Presentation: 7:00 pm – 8:00 pm
Please RSVP for you and your guests to Michelle@PlannedFinancial.com or 440-740-0130 Ext. 221
Smart Business: Family Business Conference and Achievement Awards Recap
PFS once again participated as a sponsor of the Smart Business: Family Business Conference and Family Business Achievement Awards on Thursday, September 6, 2018. The interactive workshop and awards program, presented by Cuyahoga Community College, featured a dynamic line-up of keynote speakers and panelists, including Frank Fantozzi, who shared real life examples of what separates family business success stories from failures. Attendees gained perspectives from both industry experts and participating family business owners to address the real issues facing family-owned businesses every day.
The panel discussed a variety of steps family-owned businesses can take to overcome challenges to business longevity to ensure the ongoing viability of the business and preserve stakeholder value across multiple generations. Below is a summary of key take-aways and considerations from the panel discussion that when properly implemented, can help family-owned businesses build strong, thriving businesses that meet the test of time. One of the greatest challenges that family-owned businesses continue to face is that only about 30% of businesses survive second-generation ownership while only 12% make it to the 3rd generation and only about 3% make it to the 4th generation, according to the Family Business Institute. A lack of stated purpose and preparation, combined with a lack of trust and communication, remain the primary reasons businesses fail to survive the next generation of ownership. The good news is, with proper guidance and preparation, family businesses can overcome these and other business challenges.
Are you a family business owner? Download our Top 10 Tips for Family Business Success now.
Visit our online Newsroom to learn more about recent PFS news, awards and recognition.
Market & Economic Update
**We view the market declines experienced to date in December as a retest of the October–November lows. The Dow Jones index has fallen approximately 13% which places us in a current correction period very similar to the one we experienced in January of 2015. Losses were driven primarily by three issues: the risk that U.S.-China trade talks fall apart, concerns about a Federal Reserve (Fed) policy mistake, and sharply lower oil prices, all of which contributed to increasing concerns about slowing global growth or potential recession. Below, we summarize our views on these issues and discuss prospects for a potential stock market rebound based on technical analysis.
Trade Progress Has Been Made
We continue to see the U.S-China trade dispute as the biggest headwind for stocks. Against that backdrop, it’s understandable that stocks threw a tantrum after U.S. trade officials walked back part of the apparently overly optimistic initial recount of the Trump-Xi meeting at the G20 summit that has given rise to the admittedly already overused “he said, Xi said” phrase on Wall Street (Xi is pronounced “she”). The initial reaction to the Trump-Xi dinner at the summit was positive, with the United States suspending plans to raise tariffs to 25% on January 1 while the two countries intensify talks to work toward a resolution over a 90-day period (a so-called “trade truce”), ending March 1. After the G20, we emphasized that, while not a resolution, a path toward progress on trade should be viewed favorably. Unfortunately, mixed messages have come from both sides in recent days. Keep in mind that the U.S., right or wrong, has seen China as the instigator of the trade war as they make it extremely difficult for U.S industries to do business in China, coupled with China’s ongoing efforts to steal trade secrets from U.S. companies. The U.S. believes the best time to “battle” China is when our economy is strong and can withstand these headwinds. In the meantime, markets will continue to be volatile due to uncertainty.
We do not expect the arrest of an executive from Chinese telecom equipment provider Huawei to derail a possible trade deal. Importantly, credible Chinese officials expressed optimism for an eventual agreement after that news came out.
Risk of a full-blown trade war with China and some potentially concerning market signals have increased fears of recession. One such signal is the inversion of the short end of the yield curve, including the spread between 2- and 5-year Treasuries. But the yield curves that have historically been more predictive of future recessions (2-year and 10-year, and 3-month and 10-year Treasuries) have not inverted. And even if they do, history shows stocks can continue to go higher for a year or two. We believe the bond market is sending a slower growth signal and is not signaling a recession in 2019. Low interest rates overseas continue to put downward pressure on long-term rates in the U.S.
Sharply lower oil prices are also being cited by some as a sign of an impending recession. But oil’s weakness has been driven mostly by supply issues, including Iran sanctions, record levels of U.S. production, and elevated domestic inventories. We think OPEC’s decision to cut 1.2 million barrels of production at its December 6–7 meeting is a positive step toward resolving oil’s supply problem and can help stabilize prices. Bottom line: When we look at these and our other favorite leading indicators, we believe the odds of recession in the U.S. in the coming year are low.
Risk of a Fed Policy Mistake Has Eased
Fears of a policy mistake by the Fed have also caused recent market weakness. The Fed has been a cause of past recessions and could be again. But we believe Fed Chair Jay Powell’s speech on November 28 provided evidence of more flexibility from the Fed, thereby limiting the chances of overtightening. Powell essentially told the markets the central bank would not be as aggressive in 2019 as many feared.
Also consider the early December Wall Street Journal report that Fed officials were actively considering signaling a wait-and-see mentality after their likely interest rate hike in December (odds of a December hike being priced in by the bond market have fallen by 12 percentage points to 69% since Powell’s speech).
We think falling asset prices, slower economic growth overseas, tariffs, housing market softness, falling oil prices, and lower inflation expectations all add to the Fed’s “cover” to ease up on rate hikes, which could be a positive stock market catalyst in the coming weeks.
Bottoming Process Progress
From a technical analysis perspective, the S&P 500 continues be range-bound between 2480 on the low end and overhead resistance at 2800. However, recent volatility within this range may have provided one of the most important ingredients of a stock market bottom: fear.
As the S&P 500 Index tumbled more than 8% to date in December, we saw elevated put/call ratios, increased volume, and extremely negative breadth, all of which gave a “sell what you can” feel to the market. We see these signs of fear—as the S&P 500 remained above recent lows—as bullish. Perhaps more important than the sentiment indicators, though, was the reversal off of support December 6th, which means we may be forming a triple bottom around the 2480 level of the benchmark index. This retest of prior lows is an important part of the bottoming process.
Looking forward, we would like to see strong demand for stocks following the extreme risk-off mentality. This could potentially be in the form of strong breadth (significantly more advancers versus decliners), small-cap leadership, or a reversal of recent leadership from defensive sectors such as utilities and into more economically sensitive sectors such as financials and industrials. Above the 2800 level on the S&P 500, stocks may encounter resistance near 2870, while on the downside, below Friday’s closing low about (2480), we would look to the intraday lows from February, near 2530, as the next level of support.
While these issues need to be monitored, they do not change our opinion that U.S. stock market fundamentals remain generally favorable. Moreover, we think stock prices are reflecting much of the risks discussed above, and the latest move lower represents a retest of recent lows, not the start of a bear market. At the same time, we are mindful of the impact that lower asset prices and the slowdowns in business investment and home prices can have on consumer sentiment and corporate confidence.
We recognize that market volatility can weigh on investor confidence and encourage investors to focus on the many fundamentals supporting growth in the economy and corporate profits. We reiterate our fair value range of 2900–3000 for the S&P 500 at year end. Although stocks may run out of time to get there in 2018, with only a handful of trading days remaining, we believe the S&P 500 is trading below fair value and see potential for solid gains for stocks in the year ahead.
We continue to monitor risks and adjust our portfolios to ensure our clients’ investment strategies remain aligned with their stated investment objectives. Please don’t hesitate to reach out to your experienced team of wealth advisors at 440.740.0130 if you or someone you know has questions or concerns about your personal or business finances – your Return on Life® is always our top priority.
We are always honored to help our clients’ friends and business associates take greater control of their future with guidance from the PFS team. We welcome and are grateful for the many introductions our clients continue to provide.
Real People. Real Answers.
Health, Happiness, and Good Fortune,
President & Founder
CPA, MST, PFS, CDFA, AIF®
**Research sources provided by LPL Financial, December 2018.
The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. To determine which investment(s) may be appropriate for you, consult your financial advisor prior to investing. All performance referenced is historical and is no guarantee of future results.
The economic forecasts set forth in the presentation may not develop as predicted and there can be no guarantee that strategies promoted will be successful.
Investing involves risks including possible loss of principal. No investment strategy or risk management technique can guarantee return or eliminate risk in all market environments.
All indexes are unmanaged and cannot be invested into directly. Index performance is not indicative of the performance of any investment.
Technical analysis is a methodology for evaluating securities based on statistics generated by market activity, such as past prices, volume, and momentum, and is not intended to be used as the sole mechanism for trading decisions. Technical analysts do not attempt to measure a security’s intrinsic value, but instead use charts and other tools to identify patterns and trends. Technical analysis carries inherent risk, chief amongst which is that past performance is not indicative of future results.
The Standard & Poor’s 500 Index is a capitalization-weighted index of 500 stocks designed to measure performance of the broad domestic economy through changes in the aggregate market value of 500 stocks representing all major industries. The modern design of the S&P 500 stock index was first launched in 1957. Performance back to 1928 incorporates the performance of predecessor index, the S&P 90.
Investment advice offered through Planned Financial Services, a Registered Investment Advisor, and separate entity from LPL Financial.
Christina Cuffari, Prudential Individual Insurance Solutions Group, and Planned Financial Services are all separate, unaffiliated entities.