Increasing Your Return on Life.®

Cleveland Wealth Advisor, Educator and Arts Advocate, Elisabeth C. Plax, Announces Retirement

Published: 01/25/2018

CLEVELAND, OHIO – (January 2018) – Elisabeth C. Plax, Ph.D., a CERTIFIED FINANCIAL PLANNERTM practitioner and founder of the former Beachwood-Ohio based Plax & Associates, announced her retirement this month following 34 years as a wealth advisor and active proponent of financial education for individuals, families and business owners throughout Northeast Ohio. Plax, who holds an MBA in Finance and an MA and Ph.D. in University Administration, spent more than three decades providing comprehensive financial planning and consulting services. She began her career in University Administration in 1973 and later joined Cigna Financial Services in 1984. In 1993, she founded Plax & Associates which was acquired by Cleveland-based Planned Financial Services in September 2014. 

“I had the pleasure of knowing Elisabeth long before she joined our PFS team in 2014 and always admired how she was able to take the same passion she had for her clients’ financial well-being to the community at-large as a strong voice for financial literacy.” said Frank Fantozzi, CPA, MST, PFS, CDFA, AIF®, President and Founder of Planned Financial Services. “We shared the same philosophy and emphasis on helping our clients work toward pursuing the Return on Life® they seek through the delivery of actionable and objective financial and investment planning advice. So, when Elisabeth was ready to sell her successful firm in preparation for her retirement, it was natural to bring her and her team on board for the benefit of our shared clients.” 

“While we will miss working with Elisabeth, her legacy will live on at Planned Financial Services through the team members she worked side by side with over the last four years,” Fantozzi added. “And while I know Elisabeth has some enviable travel plans in mind as she enters this next chapter in her life, we’re not going to let her get too far away. We still know where she lives!” 

Plax, who resides in Beachwood, Ohio is well-known in the greater Cleveland community for lending her talent and financial acumen to a broad variety of civic, cultural arts, and charitable organizations in various leadership roles as a board member, president, or volunteer over more than three decades. She was director of the financial planning program at Myers University from 1999 to 2004, and has taught all the various courses in financial planning at area colleges. Plax is a past President of the Northeast Ohio Chapter of the Financial Planning Association (FPA), has served on several national committees of the CFP® Board of Standards and as a presenter at the FPA’s annual national conference. She has served on the advisory boards of several area companies and professional firms, providing expertise in business planning, personnel issues, and marketing to small business owners. 

From 2003 through 2007, Plax appeared bi-weekly on “Golden Opportunities,” a senior-focused television program aired in Northeast Ohio on NBC. She has been cited in The Wall Street Journal, The New York Times, The Miami Herald, The San Francisco Examiner, The Plain Dealer, and other major newspapers and magazines as well as several financial websites, including 

About Planned Financial Services

Planned Financial Services is an Ohio-based, independent financial planning and wealth management firm with offices in Brecksville and Beachwood, Ohio. The firm has had a strong presence in Northeast Ohio since 1994, advises clients in 28 states, and employs 12 team members. Additionally, the firm provides individuals, families, and businesses access to a full suite of financial, advisory and investment services to help improve their Return on Life® through proactive financial and investment advice that is relevant and actionable.  An approach which combines insightful analysis along with personalized financial strategies and objective investment advice. For additional information about PFS, please visit


Investment advice offered through Planned Financial Services, a Registered Investment Advisor.

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