The Professional Me
Cynthia is a Chartered Financial Analyst (CFA®) and Chartered Alternative Investment Analyst (CAIA®) and holds a Certificate in Investment Performance Management (CIPM). She joined Planned Financial Services in 2012 as a wealth advisor where she brings deep knowledge, insight, and expertise in equity valuation, independent investment research, risk management, and portfolio performance attribution analysis to our team and our clients.
Cynthia leads the PFS Investment Committee where she is responsible for conducting investment due diligence research and constructing, reviewing and adjusting our PFS Strategic Portfolios on a regular and timely basis.
This includes due diligence research on investment vehicles to identify opportunities to potentially enhance investment returns while managing market risk; in-depth research on alternative investments, including non-traded real estate investment trusts (REITs), business development companies (BDCs), hedge funds, private equities and opportunity zone funds; tax-loss harvesting to help manage investment tax exposure; and providing personalized financial and investment recommendations.
Prior to joining Planned Financial Services, Cynthia was a tutor for three years at the University of Adelaide Business School in Australia. She earned her Bachelor’s degree in Management at Beijing Wuzi University in 2001 and received her Master of Finance and Accounting from the University of Adelaide in 2008. She is a member of Golden Key International Honour Society.
Cynthia lives in Ellicott City, Maryland with her husband Eric and daughter Gloria.
Professional Designations & Credentials
- Chartered Financial Analyst® (CFA®)
- Chartered Alternative Investment Analyst (CAIA®)
- Certified in Investment Performance Management (CIPM)
- Master of Finance and Accounting
- Life & Health Insurance licenses
The Personal Me
Helping clients understand complex financial principles and strategies comes naturally to Cynthia. While in Australia pursuing her Master’s degree, she tutored undergraduate students in various courses for three years. “It was so rewarding to see my students grasp complicated principles once they were explained in simple language, using examples they could relate to from daily life. It’s even more rewarding to help our clients simplify their complex challenges.” Cynthia embraces challenge whether she’s scuba diving at Australia’s Great Barrier Reef, planning a trip to the Maldives, or cooking the traditional Chinese recipes she grew up with—just don’t ask this lover of cooking, art, and photography to sit down and watch a football or baseball game—it’s not happening.
Little known fact: Cynthia met her husband Eric in Beijing, China, was married in Adelaide, Australia, and now lives in Ellicott City, Maryland with their daughter, Gloria.